BOF: VR Tilt Brush Live Activation

The Google Luxury London team were commissioning the production of forward-thinking installation involving their latest VR application tool.

Working closely with Google Luxury London after our Paris based collaboration with Google Academy of Culture, we were commissioned to produce an installation involving their latest VR art tool application, The Tilt Brush.

Proudly presenting to fashion giants including John Galliano and Mario Testino, ML studio created a virtual reality couture dress on stage in virtual reality together in supporting Google Luxury UK to showcase the capabilities of modern fashion product design.

As part of the prestigious Business of Fashion event, VOICES; we accepted the exciting opportunity to presented the latest VR tool on stage alongside some of the biggest leaders in luxury fashion and media.

To demonstrate the possibilities of zero gravity three-dimensional fashion product design, ML studio founder Joanna sculpted a couture dress and headpiece live on stage in less than five minutes.

 

RESULT:

Since presenting it to the design team of Google and Chanel Paris we have worked on a number of many diverse and innovative activations and installations using and pushing creative boundaries with the virtual reality software. Collaborating with innovation teams including brands such as L’Oréal and Unilever.

Business of Fashion

Business of Fashion

Sector

Experiencial & Interactive

Discipline

Brand Activation

Partner

Google Luxury Brands London